Chinese Buyers Prefer European over Local Brands

<div class="addthis_toolbox addthis_default_style "><a class="addthis_button_facebook_like" fb:like:layout="button_count" href="http://www.blogger.com/post-create.g?blogID=5301605116058601439"></a> <a class="addthis_button_tweet" href="http://www.blogger.com/post-create.g?blogID=5301605116058601439"></a> <a class="addthis_counter addthis_pill_style" href="http://www.blogger.com/post-create.g?blogID=5301605116058601439"></a> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2q0TSSOdvdIgrtRDRZITG0NGYGN8X_7zLlgFZIFgAHD-njl36f-JumU00gK8TWYGt31JVLXKMaymMIPesVVIIeuIlNeUMaEQYijWTNEve9g-Wcfr7bA5VTauYPApyBDkimu5toloosfc/s1600/A4080113_medium.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2q0TSSOdvdIgrtRDRZITG0NGYGN8X_7zLlgFZIFgAHD-njl36f-JumU00gK8TWYGt31JVLXKMaymMIPesVVIIeuIlNeUMaEQYijWTNEve9g-Wcfr7bA5VTauYPApyBDkimu5toloosfc/s640/A4080113_medium.jpg" width="640" /></a></div><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;"><!-- adsense -->Car buyers’ preferences in </span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">China</span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;"> are shifting towards European models and away from domestic and even Japanese vehicles, according to a new study published today by </span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">JD Power Asia Pacific</span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">. This is the third year that the </span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">study </span></span><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">takes place.</span></span><br /><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">The latest edition included 65 brands and 161 separate models in nine segments and is based on responses from 4,979 potential buyers of new-vehicles located in 53 cities.</span></div><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><a href="http://carscoop.blogspot.com/2011/07/new-study-finds-that-chinese-buyers.html" name="more" style="color: #990000; text-decoration: none;"></a></span><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">JD Power said it examined pre-purchase perceptions amongst Chinese consumers who intend to buy a new car in the next 12 months. The results show that the percentage of potential new car buyers considering a model by a European carmaker has increased substantially, from 25% in 2009 to 32% in 2001.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">The reasons cited are positive perceptions of safety and engine and transmission technology, as well as strong recommendations from friends and family for European cars.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">On the other hand, consideration for models by Japanese carmakers has followed the opposite direction, dropping from 32% in 2009 to 27% this year. New car buyers said that they don’t have the same confidence in quality, reliability and dealer service, nor do they receive positive feedback from family and friends.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">Domestic carmakers are also facing a decrease in car buyers’ preferences, from 26% in 2009 to 20% in 2011. Poor quality, negative reviews and a lack of recommendation from family and friends are cited as the main reasons.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">The study also showed that brand awareness and perception differs according to location and plays a major role in considering a new model.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;">“Brand awareness does depend on location; for example, in the South region, Japanese brands have particularly high brand influence due to their long tenure there,” said Dr. Mei Songlin, general manager of research at J.D. Power Asia Pacific, Shanghai.</span></div><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; font-style: italic; line-height: 19px;"><b><span style="font-family: Verdana;"></span></b></div><blockquote style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><div style="font-style: italic;"><b><span style="font-family: Verdana;">Models with the highest levels of consideration in each segment:</span></b></div><ul style="font-style: italic; line-height: 1.4; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;"><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: initial; border-top-style: none; border-top-width: initial; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Compact segment: BYD F0 and Chery QQ3</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Premium compact segment: Chevrolet Sail</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Entry midsize segment: Volkswagen Polo</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Midsize segment: Chevrolet Cruze</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Lower premium midsize segment: BYD F6</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Upper premium midsize segment: Honda Accord</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">Luxury segment: Audi A4L</span></li><li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">SUV segment: Volkswagen Tiguan</span></li><li style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-color: rgb(241, 241, 241); border-top-style: none; border-top-width: 1px; border-width: initial; color: #292929; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em; text-indent: 0px;"><span style="font-family: Verdana;">MPV segment: Buick GL8</span></li></ul></blockquote><div style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><b><span style="font-family: Verdana;"></span></b></div><br /><br /><div style="text-align: center;"><span class="Apple-style-span" style="color: #990000; font-family: Verdana, sans-serif; font-size: large;"><b><i>PHOTO GALLERY</i></b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="color: #990000; font-family: Verdana, sans-serif; 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Chinese Buyers Prefer European over Local Brands

Car buyers’ preferences in  China  are shifting towards European models and away from domestic and even Japanese vehicles, according to a...

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