Rolls-Royce, the world's most famous, is one of the exciting brands. It is the heart of their company is the foundation of everything they do. What Rolls-Royce, recession, recession, war, Rolls-Royce through a shopping list of the richest lottery winner, and what the future to stay in the market? More importantly, do not need, or you can take advantage of the brand, mission statement?
Now they are just by looking at the site of Rolls Royce and quick to explain the importance of the brand - even learn how to deal with the brand image to have their own independent of the workers it! That aircraft engines as well, to inform us of the power supply to produce a solution to the coast and coastal oceans. All areas that need to run their engines really!
Statement in the middle of their position on the right: "" To provide excellence in order to be credible, "and we are to implement the commitments to make to our customers in a competitive environment in today's world, the central idea of the organization do attempts to be a form of ... the environment, it is not enough to build a product is not large: Our customers are the decisions we have taken and we look forward to providing the best services to our customers and build long term relationships with partners and other stakeholders. "
Although it did not specify their job, many companies are very safe because you can not believe that it depends on many of the above. To break it down, let's see how we can learn from it for their own projects.
Confidence-O - the first word and the most important. You, if you are building offshore oil platforms and aircraft - and building upon which it depends, it must be reliable. Reliability of our products and services continues to build competitors will not return to the private commercial sector clients.
O the delivery of high quality and no hassle delivery is one of the key features that customers are seeking from the private sector.
O is the central organization, and I managed to maintain their mission and their heads as the brand really is. In many cases, the new business, by defining the task of putting together an action plan to put in drawers and forgotten. Should be reflected in all that to succeed in this mission and brand, and can be understood by employees, customers and companies.
Understanding of the O - is that they understand their customers what they want from the company and its products and services is clear. Your clients, do you know what you want from the company and the market? Meet this need? Can give them what your competitors are probably - and this is to continue to produce the same goods or services that claim to move the market to other things too easy!
O, to build a long term relationship - which is to learn new things, and the slogan is simple and inexpensive way to keep customers. They include more than other stakeholders, such as shareholders in such an expression also for their partners - they can not maintain customer satisfaction by building relationships with them, I understand that this is done. Work hard to retain customers and build relationships with them. Recommend you to others and to feel able to bring in more joint projects to your will work with business partners. And take care of your shareholders want to invest in their businesses and stay with you.
All in all, I have a brand image for the level of "Rolls Royce" of the mission, to explain why I think it's successful. Britain is proud of you!