VW Says “More Masculine” 2012 Beetle will Appeal to Men

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="addthis_toolbox addthis_default_style "><a class="addthis_button_facebook_like" fb:like:layout="button_count" href=""></a> <a class="addthis_button_tweet" href=""></a> <a class="addthis_counter addthis_pill_style" href=""></a> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLYDTm0XRQqRnZXw9FoHYT8Qpc9ZhfFN3FhnP_3Arn3fh4Z19S63hWmAuDZ4IManlESQBWMNeNixkpiy44aGkaM0rBKxUCFFnEnsWhiwGTA48t3OzgU73CtrLdwf9h-0xI3rHjailt-i0/s1600/VW-Beetle-481.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLYDTm0XRQqRnZXw9FoHYT8Qpc9ZhfFN3FhnP_3Arn3fh4Z19S63hWmAuDZ4IManlESQBWMNeNixkpiy44aGkaM0rBKxUCFFnEnsWhiwGTA48t3OzgU73CtrLdwf9h-0xI3rHjailt-i0/s640/VW-Beetle-481.jpg" width="640" /></a></div><span class="Apple-style-span" style="color: #292929; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 19px;"><span style="font-family: Verdana;"><!-- adsense -->Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.</span></span><br /><span style="font-family: Verdana;">VW</span><span style="font-family: Verdana;"> of America’s Vice President of ma</span><span style="font-family: Verdana;">rketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.</span><br /><span style="font-family: Verdana;">While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the </span><span style="font-family: Verdana;">all-new 2012 model</span><span style="font-family: Verdana;"> will be split between the two sexes.</span><br /><a href="http://carscoop.blogspot.com/2011/07/vw-says-more-masculine-2012-beetle-will.html" name="more" style="color: #990000; text-decoration: none;"></a><span style="font-family: Verdana;">He also predicts that the new model will attract younger buyers as well and that the average age of Beetle owners will fall dramatically from 58 to 36 years old.</span><br /><span style="font-family: Verdana;">At launch the Beetle will be available in the US with two gasoline engines: a 2.5-liter 5-cylinder engine with 170HP and a turbocharged 4-cylinder with 200HP. Prices will start from $19,765 for the 2.5 and $24,165 for the turbo.</span><br /><span style="font-family: Verdana;">Next spring will see the addition of a diesel variant while Autonews reported that a convertible model will be launched in the summer further increasing the Beetle’s appeal.</span><br /><br /><br /><div style="text-align: center;"><span class="Apple-style-span" style="color: #990000; font-family: Verdana, sans-serif; font-size: large;"><b><i>PHOTO GALLERY</i></b></span></div><div style="text-align: center;"><span class="Apple-style-span" style="color: #990000; font-family: Verdana, sans-serif; font-size: large;"><b><i><br /></i></b></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO6xaXcGKYvqtS-jXi72aQBh50cDDw7Qz740xUz1SSUhOMtwOWkwLcz4jmzcXzgjabHGUPxazs_iKkJ6XEesdTPcQIzmM6SGDkp7Ai0qw9tqrvqTLcOMusktdVRgb_hH3XnUTMcFgunQ0/s1600/VW-Beetle-34.jpg" imageanchor="1" style="margin-left: 1em; 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VW Says “More Masculine” 2012 Beetle will Appeal to Men

Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor...

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